When working in a business where the work rhythm is quite hectic the second necessary tool in Japan is the coffee machine.
For example, imagine yourself being prepared to leave your office at 7 pm and then you receive the following message: The event report edit you take 3 days to realize has been destroyed by some clients crazy children or whatever you want and you have to reedit it by tomorrow 10 am. When this happens your only feeling is to thank God for inspiring in 1800 its Minister Jean Baptiste de Belloy, Archbishop of Paris, the concept of the first coffee machine.
For sure, even if our Archbishop did not do it on purpose, he ultimately helps thousands of creatives and office workers.
An other example of time when the coffee machine became the savior of the office people is the following day of our editing craziness or late night shooting following day. At those time the sanity of our creative team relies completely on the coffee machine. Everyone is afraid of its possible reactions or dysfunction.
The problem is that even if the taste greatly improves, the risk of failure rose in parallel with technical improvement… and so does the risk of nervous breakdown…
