Tuesday April 27th, 2010 by marie
When someone wants to search a position or wants to do business in Japan, one of the first thing people explained them is the absolute necessity to own a business card.
That’s true! Business cards are indeed used by Japanese people to identify every partners, their position and their firm in a negotiation. It is a way to present oneself characteristics to other people.
Moreover business cards could allow you to express your personality in a very large array of possibilities from the way you use it to the design you choose for them. Here is an example of how crazy it could become…
http://www.youtube.com/watch?v=OSop0bzviuc
The funniest part is that Georgia is Coca Cola’s Coffee Brand in Japan… Not the kind of people you would imagine doing this…
Now let’s go back to Wedovideo’s case. As you can see in the top photo, we have tried to create an original business card design reflecting both our creativity and professionalism. We have chosen punchy colors so that they could show our vitality while keeping the design clear and easily readable.
It could be considered as a sum up of our philosophy: striving for top quality while keeping nurturing our youth freshness and creativity in the process.
Tags: meishi
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Wednesday April 21st, 2010 by marie
Today let’s talk about an interesting shooting project. A few months ago, we were hired by Toshiba to work on the video presentation of one of their new product designed to be a competitor of the iPhone.
The objective of the video was to show the functionalities of the phone in a very didactic and easy to understand way. That’s why it was decided to show only the phone and its user hand on close-up in the video. It implied to use some special shoot techniques to offer the best results.
The first problem was light. We needed to build a home-made studio to shoot the video. For budget matters we decided to build it by ourselves and to host it in our office. We needed to create a separate space with constant lighting and white screen to avoid light reflexion on the phone screen.
Here is an outside view of the shooting box:
And there, an inside view of the shooting box at the rehearsal time:
The second difficulty of the shooting was the image’s definition. As we wanted to do a high-quality close-up video of the phone we decided to use a high definition RED camera. The other main advantage of the RED camera is that its definition level is utterly helpful at the editing step of the project.
Here is a close up of the RED Camera during the preparation of the shooting:
However, the main challenge was coordination. As I told you, in the final video only one hand had to manipulate the phone. It means that the hand model had to be be inside the shooting box yielding her hand while making the necessary in order not to appear on the screen while manipulating the phone. That can become quite painful if you consider trying to open a phone with only one hand.
It is also complicated for the people outside the shooting box. The problem was that we had to put only the camera objective in the box.
Everyone must have a question. How could we check what was happening inside the box??? You know RED Cameras are quite handy because they are set-up to be used with a large-scale high definition monitor for color rending… The result is this:
and here is a happy producer satisfied by the shooting result…
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Monday April 19th, 2010 by marie
Imagine yourself being a video producer or editor facing to the final Armageddon… You will not be able to take a lot of stuffs with you to survive even if you want to continue your job for «resistance». Apple Final cut studio is the most complete integrated post-production solution. It is a must have for every video professional who wants to create high-quality productions.
The main components of this suite are:
Final Cut Pro
The most famous editing solution on Macintosh computer. It is able to handle any kind of camera-native format either in HD or SD. It has been designed to help editors saving as much time as possible while not altering the quality of their work. It supports a wide range of sound mixing tools such as a 24 canals mixer. It can also be used as the hub of Final Cut Studio Pro suite. You can insert data from Final Cut Pro inside of the other program of the suite and have all the data modified in real time in each programs.
Color
This program’s main function is color grading. It is very intuitive and completely integrated in the Final Cut Studio suite enabling easy transfer of data from Color to Final Cut and vice versa.
Motion
This software is dedicated to motion graphics creation. It provides very ergonomic and time saving solutions to create stunning motion graphics.
Soundtrack Pro
This software is dedicated to high level audio post-production works. It supports a lot of professional tools for dialogue editing, surround sound support on multitrack base. Moreover, the complete synchronization between Soundtrack Pro and Final Cut Pro makes editors saving time on possible independent adding of soundtrack on the editing timeline.
Compressor
It is the encoding program of the Final Cut Studio suite. It handles most of the standard formats such as Mpeg 2 or H.264. It can encode for computer, television, ipod and mobile phone use. It can also do some very high quality conversion between different formats.
DVD Studio Pro
It is the DVD creation tool associated to Final Cut. It enables a large integration of video, sound and subtitle track that can be used from simple projects to professional DVD release.
Tags: color, compressor, DVD studio pro, final cut pro, final cut studio, motion, soundtrack pro
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Friday April 9th, 2010 by marie
This week Alex, Ivan and Alain went to China for a special shooting.
They shot the famous Chinese actress Xu Jing Lei for the video we will realize for the launch of Glamour Sales China on April, 27th in Shanghai.
The shooting was in a big studio in north Beijing. The studio is not located in the castle you see on the last picture, but the castle is actually the hotel where Alex, Ivan and Alain slept. This is an exact reproduction of the historic French castle Château Lafite, a wine estate owned by the Rothschild family in the area of Bordeaux. Mr Chang, a Chinese billionaire loved this castle, thus he simply decided to have an exact copy of it, from the architecture to the gardens and the statues, but decorated with the Chinese taste.
Alex directed the shooting and shot with the Canon 5D Mark II and Ivan operated the RED ONE camera. The shooting lasted one day and went very well, very good cooperation with Xu Jing Lei and her personal photographer.
Tags: beijing, chateau lafite, glamour-sales, RED ONE camera, xu jing lei
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